Read Parts One, Two and Three


Starting An Ezine (Conclusion): Cause And Effect

By Donesia Muhammad

Well by now after reading parts one two, and three, you should be more than ready to start your own ezine. Of course you will still have doubts, but don't worry. It gets easier once you get that first issue out.

So far you have learned how to:

>>The purpose of your ezine and what type of ezine suited for you.

>>What types of content to include, and where to find content to make your ezine informative and interactive.

>>How to properly format and design your text ezine.

>>The pro's and con's of using an HTML ezine

>>Software to help you create your ezine

>>The various places to host your list, free and paid.

>>Various types of software to help you send out your list


A few years ago, if someone checked out your website, they wouldn't expect to see a signup form on your site to sign up for your ezine.

Now it is a given.....

Let's be honest, an individual can surf to thousands of sites weekly, going from site to site. Now do you really expect that person to bookmark every site they like and remember to go back to that site for future references? No, that' s why when you send them your ezine, they will say " Oh yeah, I remember this site. Let me see what they have to offer"

Trust me most of the time, if I did not receive an email from some sites, I would never remember to visit that site.

Does that mean it is a bad site. No not at all.

It means that we all have short attention spans, and if you want to rely on people's memory instead of promoting with an ezine, you are missing out on potential profits.

Here are some quick tips to get you through the Newbie Publisher status:

1. Handle unsubscribe requests as quickly as possible. If there is a problem with your software or server, then let them know they may receive duplicates.

2. Keep copies of everything. Each issue, each subscribe and unsubscribe request, each ad. You never know when someone may need an archived issue, or wants to challenge you with one of those " I didn't subscribe to your list" complaints.

3. You are the publisher, and editor. You have the final word on what content should be in each issue. Never let anyone tell you your job.

4. Just because you have an ezine does not mean you deserve to be cursed out or spoken to in any way, shape or form. Take it with a grain of salt, but never let anyone treat you that way. Be firm. Be professional, and don't stoop to their level.

5. Always maintain good communication with your readers. Loyalty online is very far and few between, so remember that and you will do fine.

6. Never ever sell or rent your list to other third party
marketers without the prior consent of your readers. There is nothing worse than to be known as a spammer.

7. You don't have to have the "All Time Greatest Ezine In The World Where Every Piece Of Good Information Found Online Can Be Found In Your Ezine". Just stick to your niche and not only will you keep yourself from going crazy, other people will thank you for it such as your children, spouse, outside employment.

8. Who said that each issue has to be perfect? Who said you must have an answer for every question someone asks you? Who said after sending out a certain amount of issues, you then realize your real focus and niche and completely change around your publication. Who says you can't do that?

9. Never ever substitute Quality for Quantity. What may work for some may not work for you. You have your own mind so use it. Be unique. People will remember you that way..

10. Once you stop loving it, it's all over. Hang it up and throw away the key. Maintain your thrill of publishing or not only will you suffer, but so will your site, your sales, and your reader loyalty.

One last thing.. Life is too short to compromise your morals for the almighty buck. Remember it is your name they remember, not the ad.

I hope that you have learned a thing or two from this series. Even seasoned publishers can learn from this series. Of course if you have any questions, you can always email  me
mailto:webmaster@ezineadhelper.com 


There is a lot more to learn, as each issue is sent out. Learning to deal with subscribers good and bad. Accepting paid advertisements for your ezine, handling joint ventures with your ezine, etc. etc.

Of course My IBiz Weekly will show you all of these aspects of ezine marketing and publishing.



You can't call yourself a Newbie forever.

Read Parts One, Two and Three


Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her site http://EzineAdHelper.com  for help with your internet business and ezine advertising.
This article may be freely distributed as long as the above byline is included